The Long Tail Theory explains the concept that economy and culture increasingly shifts away from a certain focus on a small number of mainstream markets and products to a large number of tail niches from the top of the curve that shows the demand. Because of the decrease in the production and distribution cost, the need for lumping of consumers and products in a one-sized-fits-all containers is lessened. Long tail keywords are defined as the multi-phrase queries that visitors use on different search engines to finally reach your website. Compared to the top keyword topics, long tail keywords are more targeted these days. Because these keywords are the actual search queries, your site is optimized giving way to creating a relevant content that will allow you to drive visitors searching for information visit your website.
Up to this time, many marketers still stick to the idea that better keyword density and having top keywords are the only keys for better traffic. While this idea is true, the benefits that long tail keywords give still prove to be greater most especially in driving traffic to websites. But how do you target these keywords? Below are some of the ways to help you target your long tail keywords:
This will help you arrive with the long tail keywords that you can use. Moreover, this is considered to be the semi-passive way of developing range of keywords that you can use. Needless to say, these keywords are little difficult to place in your content but smart usage can get you desired results. The Great Need to Track your Adwords campaigns
These examine and track the keywords the visitors are searching for on your site. These also create pages with variation of keywords.
It is best to use these tools in developing a wide variety of secondary keywords when you enter a core keyword. Keyword Research Tool: How Does it Work ?
Knowing and understanding how your competitors get traffic towards their site is such a very effective strategy. This is because your competitors more or less have already targeted a lot of long tail keywords. The only thing you need to do is to optimize your website by creating new pages which target the same keywords.
This is considered to be the simplest method because not too much research is required. The most important thing in this method is the constant updating of your website. If you already have blogs and websites in profitable niches, the above ways will undeniably increase the traffic you have been receiving from the different search engines. If it worked with others, why won’t it work with you? So start targeting your long tail keywords now and be amazed on the great and huge amount of traffic driven to your site.