I would like to tell you however that once you get that keyword list after performing your existing keyword search (including frequently used keywords but overlapped with less qualified meanings that are actually difficult to manage), you can adjust your additional phrase or high paying keywords as negative keyword to the desired ad group. you can Read the Article The Great Need to Track your Ad-words campaigns for more information
Needless to say, use of negative keywords has been considered as one of the important marketing strategies when it comes to adjusting those less qualified searches from setting off your PPC ad. It sounds somewhat silly to look for meaningless phrases or less qualified ones, but, must admit that in today’s high quality scoring atmosphere, minimum impressions for less or unqualified searches means an improved performance and comparatively higher positions and lesser prices for click cost.
PPC Keywords : Helping Raise PPC Quality Scores However, some hyper-competitive markets show altogether different outcomes for these negative keywords. Moreover, the products or services with multiple keyword meanings also needs to be well thought of before employing negative keywords as they definitely makes a big difference in performance. But again, we can not deny the importance and need of negative keywords tool specially now, when adwords have the one without it; making it difficult for business owners to manually figure out the prospective negative keyword combinations.
It is really exciting, surprising and shocking to see keyword variations that are actually nowhere inside the scope of one’s business. Let’s for an example, a client brand name was attracting many unqualified searches including self development ads, insurance ads, and even mortgage ads apart from the actual business ads the client wanted to be visible. But negative keywords tool really helped me a lot and I was able to minimize those unwanted and mixed keyword searches with main business ads.
Well, if you were unaware of negative keywords and didn’t test the use of negative keywords for your business marketing campaigns then I would highly recommend using it once. It will make you look those negative keywords as real good keywords for your business promotion campaign. It is undoubtedly makes an excellent strategy for reducing the effect of those unqualified click-through and improving your marketing campaigns manifold. Say thanks to Google who is listening to what market demands as they have gifted this tool for making this strategy lot easier to execute. Question is about yahoo and Microsoft. Will they follow the track too?